One of the first questions every client asks is: how long does it take to make a video? Saying "it depends" sounds evasive, but the honest truth is that video production is made up of several stages, and each one has its own realistic timeline. In this article we break the process down step by step so you can plan your campaign, budget and launch date without unpleasant surprises.

The short answer: average timelines

A simple social media reel usually takes 1-2 weeks from idea to finished file. A corporate or product video runs 3-4 weeks. A full advertising video with a script, actors and several shooting days can take 5-8 weeks. The biggest factor in the schedule is not the filming itself, but the preparation and the rounds of approvals.

1. Brief and pre-production

This stage takes 3-7 working days. It covers the kickoff meeting, defining goals, writing the script or shot list, choosing locations and locking the schedule. The clearer the brief, the faster everything else moves. Practical tip: bring reference examples of work you like and your brand materials to the very first meeting.

What speeds this stage up

  • A clear core message and one specific target audience
  • A ready logo, colours and font guidelines
  • One decision-maker on your side

2. The shooting day

The actual video filming in Riga or elsewhere in Latvia usually takes one to two days. A reels format needs a couple of hours, while an ad spot with lighting setups, multiple shots and a drone can fill a full working day. In Latvian conditions you also have to account for the weather: for outdoor and drone shots we always plan a backup date.

3. Editing and post-production

Clients often underestimate this stage. The first rough cut is usually ready within 5-10 working days after filming. Then come colour grading, sound mixing, graphics and titles. Complex projects with animation or 3D elements take longer in post. If you need professional advertising video production, this is exactly where the final quality of the video is shaped.

4. Revisions and sign-off

Standard practice includes two rounds of revisions. Each round adds 2-4 days depending on how quickly we get your feedback. The most common cause of delays is never the studio, but feedback that arrives in pieces or contradicts itself. Collect all your comments in a single document and send them at once.

How to speed up your video

  • Approve the script before filming starts
  • State all formats up front: square, vertical and horizontal
  • Have products, spaces and people ready for the shooting day
  • Assign one person to give final approval

A realistic planning rule: if you have a fixed launch date or event, start the conversation at least a month ahead. Rush projects are possible, but they shrink your room to manoeuvre on the creative side.

Want an exact timeline for your specific project? Get in touch, describe your idea, and we will prepare a schedule and quote within the same week.