If you have a complex product or service that is hard to explain with text alone, an explainer video is one of the most effective tools available. It shows, in a short and clear format, how your solution solves the customer's problem. In this article we cover what an explainer video is, when it helps, how the production process works and roughly what it costs in Latvia.

What an explainer video is

An explainer video is a short clip (usually between 30 seconds and 2 minutes) that simply and visually tells people what you offer and why it matters. Unlike a long presentation or a wall of text, an explainer video combines a story, visuals, animation and voiceover so the viewer grasps the point quickly.

Main types of explainer video

  • Animated video - graphics and illustrations, ideal for abstract or technical products.
  • Live-action video - filmed with a camera, showing your team, office or a real process.
  • Screen recording - for apps and software where the product is seen in action.
  • Mixed format - combines filmed footage with animation and text graphics.

When you need an explainer video

This type of video is especially useful when you have to explain something new or unusual. In practice it most often helps in cases like these:

  • Launching a new product or service on the market.
  • Simplifying a complex technology or process.
  • A website homepage where video lifts conversion.
  • Presentations for investors or partners.
  • Social media and advertising campaigns.

If you are looking for a broader solution for your brand story and company image, a corporate video can also help, extending the explainer format with a deeper company presentation.

How an explainer video is made

Producing a quality clip is a structured process where every step shapes the final result. It usually looks like this:

The main stages

  • Script - we define the core message, target audience and call to action.
  • Storyboard - a visual plan that shows each frame before production.
  • Voiceover and music - a professional voice talent and fitting background music.
  • Production - filming or building the animation.
  • Editing - assembling shots, adding graphics, subtitles and colour correction.

A well-prepared script and storyboard save time and budget, because changes at the idea stage are far cheaper than reworking things at the end of production.

How much an explainer video costs

The price in Latvia depends on the format, length, complexity of the animation and whether filming is needed. A simple animated explainer video usually costs less than a professionally filmed clip with actors and several locations. Voice talent, language versions and subtitles, along with the number of included revisions, also affect the price.

To get an accurate quote, it is best to describe your product, your goal and the desired length of the clip. Then it is possible to prepare a budget that fits exactly your needs and does not include unnecessary costs.

Want an explainer video that sells your idea? Get in touch with us, and we will help you find the best format and budget for your project.